Featured
New·By Barbara Cresti
The Invisible 80% of AI Transformation
For every $1 spent on AI technology, another $4 goes into people and processes. Why transformation stalls — and what boards must change.
#Leadership & AI Strategy
Where AI becomes a lasting competitive advantage.
StratEdge turns AI from a leadership question into a source of margin, growth, and trust - for Boards and executive teams.
“The session was extremely well received and highly appreciated by all attendees. We gained a much clearer understanding of both the risks and the opportunities associated with AI.”
The Gap
AI is exposing organisational limits.
Boards have committed; executives have set programmes in motion; pilots have been funded. Yet in many companies, AI investment has not materially changed business outcomes.
The constraints are increasingly clear: tighter regulation, operating models not adapted to AI, and employees being asked to adopt tools they don't trust or are not trained on.
Why StratEdge
Turning AI adoption into measurable value.
StratEdge was founded by Barbara Cresti and Caroline Perriard to close that gap: between AI adoption and business performance.
It helps companies redesign how AI fits into the organisation - where it creates value, what must change in roles and processes, how people embrace the transition, and what controls are needed to scale with confidence.
The objective is not more AI. It is measurable impact on trust, growth and resilience.
Our offer
Lead AI from the top.
Build value through the business.
We help organisations move from AI-enabled to AI-wise — where strategy, governance, literacy, and human alignment work as one.
For Boards
Govern AI oversight, with the confidence and evidence regulators, auditors, and shareholders expect.
EXPLORE BOARD ADVISORYFor Executives
Turn AI into measurable margin, cost reduction, and resilience - with the operating discipline the Board, the workforce, and the P&L expect.
EXPLORE EXECUTIVE ADVISORYIndustries
Depth where it matters.
Sector-specific AI advisory, shaped by the substance of your industry — not generic AI commentary.
Energy, Telecoms, and Consumer goods — coming.
Upcoming Events
Where you can meet us
1 October
PanoramAI
Caroline Zirakzadeh joins a panel on AI strategy in enterprises with Christian Saclier, Chief Innovation Officer at PepsiCo, and Philippe Van Caenegem, former executive at Salesforce and co-founder of Operalta.
LAUSANNE
18 June
The 2026 Boardroom exchange
A gathering of board members and senior executives exchanging on how to build high-performance boards for the future.
BASEL, HOTEL DES 3 ROIS
17 June
PanoramAI — Agentic Coding
PanoramAI is a half-day gathering on the practical reality of agentic AI in software development — how teams are actually building with autonomous agents, what the open-source ecosystem looks like now, and what it means for the people inside those teams.
STUDIO RAPHAËL LUTZ, ECUBLENS
Insights
The StratEdge Perspective
[ ART_01 ]
NewBy Caroline Perriard, Co-founder, StratEdge
Data governance: from mere compliance to value creation. An IP-driven perspective
In most boardrooms, data is discussed as a compliance risk. Data and intellectual property are intertwined, and IP experts must deep dive into data governance.
Read more[ ART_02 ]
New
Recognising women in AI: Advancing responsible AI leadership
We are proud to share that Barbara Cresti, our founder, has been nominated by the #WOMENINAI and #ONEMILLIONWOMEN initiatives for her commitment to responsible AI and stronger AI governance in boardrooms. This recognition reinforces our belief that shaping the future of AI requires diverse perspectives, inclusive leadership and accountable decision-making.
Read moreThe Sovereign Signal
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